MasterChef Junior Live / Endemol Shine
Before launching Backstory, T spent the better part of 6 years building and co-running the licensing business for Endemol Shine North America and kickstarted all of the non-traditional brand extensions for the shows MasterChef and MasterChef Junior - camps, cruises, online lessons, cooking experiences and the first ever MasterChef Junior Live multi-city tour.
As one of our first clients, Backstory helped to successfully cast, script, market and launch the MasterChef Junior Tour with TCG Entertainment in 2019. The tour continues to travel to various cities around the US featuring some of the brightest young home cooks as seen on the hit FOX television show. Check out the tour promo below as well as this highlight deck of the various MasterChef franchise brand extensions that T built and managed while at ESNA.
